WHO WE ARE ?
Inicia is the largest egg production and distribution company in the country, with an annual commercialisation of 65,000,000 eggs.
Founded by Jean-Baptiste Wiehe and Bernard Montocchio in 1978, the company has introduced the first-ever branded Mauritian egg and also grown vertically into related sectors such as chicks and animal feed production, as well as farming equipment, veterinary, and pet products. Inicia is recognized as a major player in the agro sector in Mauritius.
FROM CERES TO INICIA
Since its creation, Ceres Ltd has always promoted its brands, communicating energetically around them, while leaving the company itself out of the limelight. As a result, all the products of Ceres Ltd are well known on the Mauritian market, unlike the company. With the rapidly changing market, it is nowadays essential that a company communicates with its various partners. It was therefore decided to rebrand Ceres Ltd. As such, some of our partners were surveyed to evaluate the image of the company in order to find a meaningful name and the corresponding visual.
Our friends are unanimous: our company is synonymous of respect for people and traditions, blended with a strong element of innovation, passion, and modernity. Our company is one that reminds our stakeholders of a fertile ground in which plants that are sown can grow in security. All our employees feel part of a large family and to work in our company first instills passion and then the will to share it.
CERES BECAME INICIA!
INICIA AT A GLANCE
- 20,000 m² of automated and concrete buildings
- Workforce of 180
- 65 Million eggs yearly
- 550,000 Hy-Line layer chicks per year
- 2.5 million Cobb broiler chickens per year
- 2 egg packing stations certified HACCP
- 2000 selling points and 12 commercial trucks